Paid search traffic: Traffic from search engine results that is the result of paid advertising via Google Ads or another paid search platform.
Referral traffic: Traffic that occurs when a user finds you through a site other than a major search engine.
Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it.
it can help you increase your brand awareness and reputation. By guest blogging on relevant sites, you can expose your content and expertise to a wider and more engaged audience, and establish yourself as a credible and reliable source of information.