CPA marketing for e-Commerce might be the most scalable and ROI-positive way to get more guaranteed sales. Unlike other marketing tactics like Influencer marketing, PPC, Youtube Ads, where you pay to advertise your brand with no guarantee of sales, CPA marketing allows you to only pay per the sale occurs at a rate you determine.

This CPA marketing beginner’s guide will walk you through how CPA marketing works for e-commerce businesses, the decisions you must make to get started, and help you build your strategy foundation.