Internet marketing is a hot topic today! You will find many advice and tricks on the Internet, and many of the answers shown in this topic are excellent strategies: SEO, marketing on social networks, email marketing, mutual links, etc.
Marketing in social networks. What specific social networking sites use your IS? What are their behaviors and preferences on these sites? What do they talk about your brand / company / product? Are there any features of social networking sites (for example, hashtegi on Twitter or polls on Facebook) that you can most use to attract their attention? What images / visual effects do they like?
SEO. What keywords are usually looking for people from your target audience? What sites of your competitors do them like and how did they know about these sites? Can you learn something on these competing sites? Are your IS (perfect customers / customers) to advertising in Google and other search engines

One of the key strategies for website promotion is backlink building strategies which go a long way in website promotion, and you need many of them. The tricky problem is that you don't actually create your own personal backlinks, they have to come from external sites that link to your site. However, it is possible to build a strong link mass using the services of https://10x-agency.com/blog/link-building/how-to-find-and-get-rid-of-bad-backlinks/ who are highly trusted. These guys will help you with all your SEO related questions.

Edited October 21, 20213 yr by CharlieKlaus

Thank you for your recommendations. I hope your advice will be helpful to me

You shared a great post. For promoting a website, SEO, PPC, Social media marketing and video marketing are a good option for the promoters. If you are thinking to promote your brand name offline then promotional products, custom flag banners, business cards, flyers, etc. can be the good tactics. 

Social media presence is important, and it is best to be present on as many platform as possible. It is a free option that can garner a lot of engagement.

Do you still do some offline marketing? What do you think about it? I would like to try something like promo items or Soft Enamel Pins, for example. I am pretty sure that it is helpful for your brand. Let me know what you think about it, good luck!

SEO should be a given. It's an effective way to know that you're doing things right if people are organically arriving at your doorstep. 

Another bit would be through paid ads–costly, needs a lot of personalization and optimization, but the pay off is good when done nicely.

Social media marketing can be effective depending on what you're trying to market/advertise. As they say–there's practically a platform for every product nowadays. 

My favorite though is email marketing– which is always a good bet. I work with various email marketing agencies–and I know for a fact that email is not dead and is as effective as any other medium for marketing on the playing field right now :) 

If on a long-term basis, then SEO. If you have a landing page then smm and contextual advertising

Just now, Godrik said:

If on a long-term basis, then SEO. If you have a landing page then smm and contextual advertising

SEO is also effective for landing pages

thanks for sharing!

For the representation of your site in the Google search engine will fit two methods:
    * Contextual advertising
    * SEO
It is better to use them in combination.
Google takes into account parameters such as the quality of the site, its content, behavioral characteristics, the correct structure of the resource. If we talk about external optimization, it helps to have quality link mass, both anchor and unanchor, preferably in large directories, media and good profile resources. Links from Twitter, for example, are also useful for indexing in Google. The quality of a Google ADS ad campaign is also important for good ad ranking.
SEO-optimization of a website in Google is a targeted set of actions, the main purpose of which is to increase the position of the online resource in the search engine for targeted user queries. Site optimized for Google will ensure an influx of users from this search engine. In the long term, such promotion will be more profitable than contextual advertising and other methods of popularization. International corporations and resources with a focus on foreign countries are particularly interested in promotion in Google.

There are many ways to promote the site, really, it just depends on how willing is someone to invest in advertising and which methods seems more appealing. The first necessary step is to add the most relevant keywords to the site as that's the beginning point for all future activities. If that's done properly, other steps should be more easy, and the best recommendation would be to work at the same time on organic ranking and to make some paid ads.