If you have used Facebook lately in the hopes of growing your business, you have probably noticed that it is very ‘pay-to-play’. Your feed is becoming increasingly flooded with sponsored posts, ridiculous viral videos, and an unending supply of wedding and baby photos from people you went to high school with.

For a business, Facebook groups have the potential to create massive value for your brand by allowing you to keep your customers engaged while also having control over the direction of the conversation.

The tricky part is growing your Facebook group. It will take time and a well-rounded, strategic approach that takes foresight and constant attention.

For your reading and learning pleasure, the marketing experts at GenM have put together this article for you to follow, so you can grow your Facebook group and ignite your followers into becoming a part of the conversation.

All you have to do is follow the nine pieces of advice listed below:

Article Contents

• The Potential of Facebook Groups
• Think high level
• Use owned channels
• Link up with influencers
• Join other Facebook groups
• Embrace paid advertising
• Don’t neglect your followers
• Deliver quality content
• Become obsessed with the numbers
• Hold a contest
• Key Takeaways

Here are a few tips on how to grow your business through a Facebook group:

1. Create a targeted and engaging group: To attract and retain members, it's important to create a group that is focused on a specific topic or theme that is relevant to your business. You should also regularly post engaging content and encourage members to participate in discussions.

2. Promote your group: To attract new members, you'll need to promote your group to your target audience. This can be done through your personal Facebook profile, your business page, or through paid advertising.

3. Engage with your members: To build a sense of community and encourage loyalty, it's important to regularly engage with your group members. This can be done by responding to comments and messages, asking for feedback, and posting polls or surveys.

4. Offer exclusive deals and promotions: You can use your Facebook group to offer exclusive deals and promotions to your members. This can help drive sales and encourage members to refer their friends and family to your group.

5. Use the group to gather feedback and ideas: Your Facebook group can be a valuable source of feedback and ideas for your business. By regularly asking for feedback and ideas from your members, you can gather valuable insights that can help you improve your products or services.

6. Use the group to showcase your products or services: Your Facebook group can be a great place to showcase your products or services and provide more information about what you offer. You can use the group to share pictures, videos, or other content that highlights your offerings.

Add Facebook Link To Key Pages.  
Post Polls, Surveys, And Quizzes. 
Welcome Email Series. 
Use Topics From The Group.  
Utilize Facebook Insights.  
Craft Facebook Live Videos.  
Collaborative Marketing.