Love them or hate them, exit-intent pop-ups are here to stay. When designed and implemented correctly, popups are a handy tool for extracting value from each visit.

In this article, I’m going to show you how to dramatically drive more conversions with exit-intent popups.

This is especially true in eCommerce, where many online retailers pursue market growth through paid channels like Google Ads and Facebook Ads. It’s more important than ever to make every interaction count.

But with the widespread adoption of exit-intent popups, their impact is beginning to diminish.

To stand out from the crowd, you must consider some important rules when designing exit-intent popups – rules that will help you leverage this conversion optimization tool to its full potential.

Article Contents

• 1. Make your Exit Popups unique
• 2. CTA  Is Relevant, Concise, and Instantly Redeemable?
• 3. Always Follow The ‘F-Shape’ Rule
• 4. Don’t Make All Your Exit Popups The Same
• 5. Don’t Convey a False Sense of Urgency
• 6. Popup Tools to get started
• 7. Conclusion