Do you serve customers in more than one country? Do any of your customer segments speak different languages? International SEO should be on your radar if you answered yes to either of those questions. Applying best practices to your website can attract more traffic, grow your global presence, and serve your customers better with these international SEO tips.

What Is International SEO?

International SEO is optimizing your search presence for people in different countries or who speak different languages. Using geo-targeting, hreflang tags, and other localization signals, you can target content to your users worldwide.

https://digitalmediaintelligence.com/international-seo/

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Choosing the right structure for your website.
Deciding on the server's location.
Ensuring the correct hreflang implementation.